GTA hits the competition and runs with a cool billion in its first three days of release.
Take-Two Interactive Software, Inc. announced that the release of Grand Theft Auto V achieved first day retail sales of $800 million and worldwide retail sales of more than $1 billion during its first three days on sale. Take-Two claims that this is the fastest that any entertainment property, including video games and feature films, has reached this milestone.
It will be interesting to see how this impacts their financials, particularly considering the significance of GTA to Take-Two’s financial performance. GTA-related sales generated approximately 19.7% of its net revenue for the three months ended June 30, 2013. Even with marketing and development costs, it should be a good quarter and second half of 2013 for Take-Two.