Google is getting ready to insinuate itself into the social games market with its new brand Google Games, which will include major titles like Farmville and Mafia Wars.
Recently, Google has been investing somewhere between $100M and $200M in Zynga, after having raised $500M in venture capital. When Google Games launches late this year, Zynga will be a major part of its debut.
According to TechCrunch:
Zynga will be the cornerstone of a new Google Games to launch later this year, say multiple sources. Not only will Zynga’s games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games.
According to the site, while Google’s investment in Zynga was completed, the actual partnership is still being worked on between the companies.
Google desperately needs this business arrangement to work if Google Games is to succeed. Aside from the stunning array of games Zynga owns, such as Farmville, Mafia Wars, Cafe World and Fishville, Zynga also is the largest customer Paypal services; Google would love to have Zynga going through Google Checkout instead. Zynga is projecting $1B in revenue in fiscal 2011.