Casual Connect - the Amsterdam adventure
What happens in Amsterdam… does not necessarily stays in Amsterdam. This year at Casual Connect, which took place on February 4-6, Progress and Sweden Game Arena made a lot of friends.
Game development knows no boundaries. It does not matter where you come from, how thick your pockets are or how good your English is: if you have a passion for the art and craft of making games, you are part of a very special international family.
I intuitively felt this when I first laid my hands on video games back in Communist Romania, and later on, post Revolution, when a game development career became a tangible thought, albeit a very fragile, unlikely one. Fast forward more than a decade, and I find myself in Amsterdam, attending Casual Connect, thinking about my old game dev family theories once again.
Casual Connect is a business oriented conference and perhaps that is why it does not sound as sexy as GDC or GamesCom. The Casual in the title does not necessarily stand for casual games, but rather for providing a relaxed environment where passionate indies can expand their network and perhaps find help in turning their game into a success. It’s an event that connects developers with publishers, big advertising businesses, user acquisition and payment providers, and also hosts the Indie Prize.
This year’s European Casual Connect witnessed a record indie attendance, bringing together 120 indie studios and evaluating over 200 game submissions for the Indie Prize. Across two full days of expo, more than 2000 people visited the beautiful Beurs Van Berlage halls and tried out many awesome games. The number is even more impressive considering that an entrance ticket was not cheap at all.
The expo was complemented by a generous and interesting lectures sessions on various subjects, including games investment, industry trends, globalization, cross and multiplatform, celebrity games or user acquisition. Amongst the highlights of the lectures was Peter Molyneux’ “Inspiration for a New Design” and Facebook’s Nick Berry with “Industry Insights”.
While the conference went on until 17:00, attendees had other ample opportunities to network; there was a Cuban themed party, a Neon themed one, and other various happenings, including Women’s Lunch.
The Pulse
I always find it very interesting to watch game developers meet with business developers. The former side always tends to claim that they don’t play, but I’d wager they do that more than occasionally, and it is always amazing to put a self declared non gamer to play, and just watch the smiles and laughter.