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Business Post Mortem Series Intro: Wolf Toss on iOS, Android, and Chrome

Wolf Toss, the first Zipline Games title, just crossed the 1 million players mark 6 weeks after launch. This blog series will share detailed data and lessons learned from the experience of sim-shipping on 3 modern app stores without a large budget.

If you're a Gamasutra regular, you may have heard of Wolf Toss in early December.  If you're the owner of an Android phone and you've visited the market to look for games in the last two weeks, you've probably seen the Wolf Toss icon staring back at you from your phone.

Wolf Toss game icon and rating

Looks hungry, doesn't he?

I'm writing this series because many of us in the mobile games business are hungry too.  Hungry for detailed data that might help us prioritize our efforts, hungry to discover what really works so we can do more of it, hungry to attract more people who will love and support our games, and very hungry to spot the promotional black holes out there and avoid wasting our limited time, energy, and money on them.

Here are some of the blog posts I'm planning for this series:

Stats mini bar from Wolf Toss on Android
  • The Road Up to Launch
  • Trying to Tap Memes and Trends
  • 1001 Ad Networks
  • Our Experiments with Viral Marketing Content
  • Free promotion techniques
  • Good ol' PR
  • Game Reviews for Mobile
  • SEO in Modern App Stores
  • On Testing, Release Processes, and Device Proliferation
  • Making the Most of Good Fortune
  • Incetivized vs. Non-incentivized Player Acquisition
  • Relationships, Relationships, Relationships
  • Social Media Marketing for Games
Some of these will go together into multi-part posts.  Others might stand alone and be accompanied by lots of data and pretty charts.

Let me know which topics are most interesting to you, and I'll see about tackling those topics first.  Also - please share your own experiences as comments.  Every game is a unique business (although there are some similarities between games), and this blog becomes a information-packed resource on mobile game marketing and analytics, it will benefit all of us.

Next Post: An App Store Stats Round-up to put things in perspective.

- Mike Arcuri.

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