As the world moves online in greater numbers, the game industry needs to respond not only by creating content for this world, but to reaching all of its stakeholders – players, industry, strategic partners, investors and otherwise. Facebook, Twitter and YouTube users not only use the web for interaction, but also for gaming. The world of digital media moves quickly and helps Genius Factor Games to do a great deal both on and offline. Here’s a breakdown of why GFG takes the Social Web seriously:
1. Connect with players
Using numerous social media networks, Genius Factor Games works to connect with its supporters and encourage participation. Players can connect with GFG as well as with each other, which allows for a more meaningful, and deeper experience. Always encourage participation and a sense of community wherever possible.
2. Leverage technology
As new social technology emerges from the many developers interested in the field, games that embrace this technology will be ahead of the curve. A current example is in the world of geo-tagging. Twitter and Facebook are moving towards greater geo-data bringing ever more possibilities to the gaming experience. Without involvement in the Social Web, this level of involvement would not monumental to attempt. Imagine the possibilities of taking your game and incorporating both the online and real world.
3. Connect With Customers on their Terms
A key factor to success means connecting with your customers and supporters directly. Through micro-blogging, video, and sharing applications, a great deal can be learned about your customers, thus helping to build relationships. To engage your customers wth your products, it is essential to be active in the communities where your customers are actively online.
4. Word of Mouth/Viral Marketing
Everything above can be combined to be spread around the internet and shared among friends. Every time a person joins your online community, rates your work, or passes it on, it can be monitored and responded to. This means that even negative press is given a chance to be turned around, something that was not as easy to address in past.
5. Connect with Investors and Strategic Partners
Many potential partners and investors see a need to be involved with Social Media even though it is still in its infancy. A social media presence is a more than major strength for any video game developer – it enables growth and opportunity.
6. Lead the industry forward
The future of gaming is clearly online, and efforts focused towards an ever more connected Social Web will help mature video game industry, its marketing, and overall reputation. The Social Web allows for greater transparency, authenticity, and interaction for all those involved.
7. Encourage Positive Change
A key piece to Genius Factor Games’ mission is to encourage giving back to the community. With involvement in numerous charities/charitable events, social media gives GFG a great venue not only to make great games, but to do great works and inspire people both in and out of the video game industry.
Genius Factor Games strongly feels that for many years ahead, gaming can only be transformed by Social Media. The only sensible approach is to be proactive, and embrace change.
What do you think? How do you see Social Media relating to Gaming?