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505 Games parent Digital Bros opens indie publishing division Hook
Hook will aim to support "rising development talent."
July 18, 2022
1 Min Read
Digital Bros, the parent company of Control and Ghostrunner publisher 505 Games, has established a new indie publishing division called Hook.
The Italian company explained the formation of Hook will bolster its publishing capabilities as it looks to support "rising development talent."
Hook will be based out of Digital Bros' head office in Milan and intends to lend indies a hand with publishing and marketing.
The nascent division will also offer an "all-around solution for developer needs" including funding, development support, QA, localization, marketing, and PR.
Hook is currently working on a slate of projects including Kingdom of the Dead, Madshot, Unholy, and other unannounced titles.
A few months earlier the company also became the co-owner of RPG studio Nesting Games, which was co-founded by a group of former Assassin's Creed, Skylanders, and Prince of Persia developers.
Commenting on its growth plans earlier this year, 505 Games head of free-to-play Clive Robert explained the company is eager to push into the freemium market by "bringing to gamers the best there is to offer -- from original games, to powerhouse licenses, and beyond."
Digital Bros has also experienced plenty of success publishing premium titles, and in 2021 revealed that Death Stranding earned $27 million in gross revenue on PC in just five months.
That made Kojima Productions' debut title Digital Bros' most successful project during the first half of the 2021 fiscal year, with the post-apocalyptic Deliveroo simulator outgrossing other releases such as Control and Ghostrunner.
About the Author(s)
News Editor, GameDeveloper.com
Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.
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