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Yes, I know you heard this before: China is a super hot mobile gaming market. But just how hot exactly it is? Is it really worth investing your time and effort to publish your game there? Check out these top 3 reasons why you should enter China now...

Marcus Kay, Blogger

July 28, 2016

2 Min Read

Yes, I know you heard this before.

We all heard China is a super hot mobile gaming market, but just how hot exactly it is?

... and is it really worth investing my time and effort to publish my game there?

Here are the top 3 reasons why you should publish your game in China now:

1. The King of Revenue

According to App Annie, China is the king of iOS mobile game revenue.China vs. US & Japan - Mobile Market

Also, citing data from market research firm Newzoo, GMGC predicted that revenue from mobile games in China will reach US$7.7 billion in 2016, compared to US$7.3 billion in the US.

China vs. US - Mobile Market


2. The Download Monster

For iOS mobile app downloads, China has already surpassed the U.S. and become the #1 country by iOS app downloads since Q1 2015.

China mobile market

If we also take Android apps into consideration, China itself accounted for 59 percent of all app downloads in the whole wide world!


3. The Unstoppable Growth

Mobile game revenues are growing at an astonishing rate of 67 percent year-over-year. To put it in perspective, there are more mobile gamers in China than the total U.S. population according to Tech in Asia. 

"The fastest growth in mobile games is happening in China and the surrounding Southeast Asian market," said Peter Warman, co-founder and chief executive of Newzoo.


So, What's In It For Me?

There’s no doubt, China is taking over the mobile world. This is a golden opportunity for western app developers, especially considering the general lack of creativity in China. So, it is not a question of why you should enter China, it is really a question of how

I will talk more about the big how in the coming posts.

Stay tuned! 


This post originally appeared on Meatti 

Marcus Kay

Marcus Kay

Marcus is the founder of Meatti. He helps mobile app developers and marketers enter China's mobile market. Find him on Twitter, LinkedIn and Medium.


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