Tom Hunter consults on pricing strategy for firms in consumer products, telecommunications, software, industrial automation, hardware and financial networking. A professional interest in price, value and pricing strategy coupled with a life long interest in games and game design inspired this article. He has spoken on the topic of price and value in computer games and advised independent game developers on pricing strategy. Tom is also CEO of Compass Rose Games, a game consulting and design firm focused on maximizing the value of games. Compass Rose creates uniquely effective strategies using price, value and intellectual property to make games more successful and profitable.