Dr. Scott Rigby is president of Immersyve and a veteran of both the ivory tower and interactive media development. After earning his Ph. D. as a research psychologist in motivation, Scott spent eight years building Internet games and interactive content for Sony, Time Warner, and Viacom as well as game tie-ins for major feature films such as AI:Artificial Intelligence, Red Planet, and Frequency before founding Immersyve in 2003. His interactive work can also be seen as part of the “Explore the Universe” exhibit at the Smithsonian Institute in Washington, D.C. Scott can be contacted at [email protected]