Andrea Phillips is a writer and game producer for Mind Candy. Her current project is Perplex City, the first alternate reality game with a sustainable, non-marketing business model. She was a community moderator for the first group of ARG players, the Cloudmakers. In her copious free time, Andrea writes about the issues of cross-media and immersive gaming at Deus Ex Machinatio (www.deusexmachinatio.com). She can be reached at [email protected].