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18 Exceptional Ways to make your eCommerce Website SEO Friendly
It’s time to take on something brilliant and dynamic for eCommerce owners, particularly if they are looking to make their eCommerce business on the top of the search engine.
October 25, 2013
9 Min Read
18 Exceptional Ways to make your eCommerce Website SEO Friendly
It’s time to take on something brilliant and dynamic for eCommerce owners, particularly if they are looking to make their eCommerce business on the top of the search engine. Running a booming eCommerce business in this competitive market is not as easy as it sounds; owners need to use up their precious time on researching perfect solutions that make their eCommerce site successful. With such high completion in the market, it becomes essential for business owners to make their eCommerce websites SEO friendly so that they always stay ahead on the web.
However, owners would find a range of solutions to take on, but it is vital for them to adopt such solutions that work well for their eCommerce site. When it comes to make your eCommerce website highly flexible and interactive, you must look for some SEO friendly features to make your e-store thriving. Regardless of whether you are running a small online store or a complete shopping mall, you need to consider the SEO friendly features that are listed below.
1. Choose Brand Domain Name:
When it’s time to select a domain name for your site, you must decide a brand domain name so that your customers can easily find you on the web. Many owners select keyword based domains, which are not as effective as you think. They want to select a brand domain name, because their decision affects their search engine ranking. It used to be that keyword based domain names quickly got ranking in the popular search engines, but after Google’s EMD updates, it’s simply not feasible anymore.
2. Domain Hosting:
Domain hosting is also a vital point when it comes to build an SEO friendly eCommerce site, as you need to ensure that your domain does not expire in small time period. Such types of domains are not considered as very reliable. Opt for long-term based domain hosting. Getting a targeted domain extension is a good idea. For instance, if you want to target your website in UK, then you should use the co.uk extension.
3. SEO-friendly URLs:
It is significant for eCommerce owners to have an eCommerce site that supports stagnant and keyword-rich URLs, as it influences their website’s search engine results. Those URLs can be tailored for better SEO and brand identification.
4. 301 Redirects:
It is imperative for you to make your eCommerce site 301 redirects; however, there are many eCommerce websites that are varying and deleting their pages. 301 redirects let you to redirect your patrons to new page. In short, we can say that 301 redirect is a permanent redirect from one URL to the other. This will make sure that you will not lose link juice and visitors from deleted pages.
Canonicalization refers to those web pages that can be easily loaded from various URLs without creating a duplicate content error. It is a common problem, particularly when multiple pages have the same content, but different URLs. This is what Google considers as duplicate content.
Canonicalization precisely indexes and rank content which can be easily viewed with the help of different URLs.
Here are some examples:
With the help of
, you can easily tell Google which URL is your chief URL. Through this concept, you can easily shun duplicate content issues and get link juice to your main URL. It is important that your e-Commerce site makes use of canonicalization, especially if any of your pages have same content.
SiteMap.xml plays a major role in making your website crawlable. It is the complete list of pages on your site. It is one of the easiest ways to give search engines information about pages of your site. Mostly, there are two types of sitemaps, such as sitemap.xml and sitemap.html.
Sitemap.xml is for search engines, while sitemap.html is for users to get information about your site’s pages. Through sitemap.xml, you can help Google and other search engines to read, crawl and index your website easily without any obstacles. It is also useful for you to crawl your new pages at once.
Through robots.txt, you can easily state the URLs and directories of your website that you do not want that robots to crawl. Make use of this tag to keep some important and sensitive information private.
8. W3c Validation
W3c validator is one such validator that tests the markup validity of website pages and shows you all the errors your website has. By clearing the errors and mistakes, it will be simple for search engines to crawl you site.
9. Google Webmaster Tools authentication:
By using Google Webmaster tools, you will obtain a code to confirm your website with Google. These tools aid you to find malware and errors in your site and aid you solve these errors. Google lets us use this service for free.
10. Site Speed
Site speed means how much time your website is taking to open. It is highly important for you that your website has very high speed. as it is a must that your site can be quickly and easily accessed by your customers. Websites that are taking too much time to open will have an effect on your visitors’ experience.
11. Meta Tags (Title and Description) attractive and example from image…
Meta Tags are a significant part of your website that gives information to the search engines about your site. Through these Tags, eCommerce owners can easily give entire information to their patrons about their products. eCommerce owners can add Meta Tags to the
section of their HTML page and make it easy for search engines to understand their site. It’s important to make attractive meta tags and titles that grab the interest of their users.
12. Heading Tag (H1, H2, H3 etc)
Headings tags are very important for your website as these H tags are employed to give the page structure of what the page is about. Through heading tags in your website, it becomes simple for search engine, as well as for your visitors, to make out that what the page is about.
By using such headings on your page, your visitors and search engine will comprehend the pages of your site in a better manner. This will help to improve your ranking in the SERPs (Search Engine Result Pages).
13. Image Alt Tag
We all are using different images in our website, so it is essential for us to include an ALT tag within the IMG tag so that the image gives a clear text alternative of the picture for screen reader users. It is also vital to show search engine that what this image is about. If you do not use Image Alt Tag, it will be hard for search engines to comprehend your images.
14. Product Page & Content Optimization:
Content plays a very important role. Search engines are considering your site’s relevancy and significance based on both Meta tags as well as content. There are various points that you need to consider in order to optimize your content and pages efficiently:
Price: To greatly optimize the page of your eCommerce site, ensure to mention price on the product page so that your customers can easily get price information.
Content: To optimize the product page as well as content of your site, provide accurate and perfect content on your site and product page. (Like details, product reviews and overview about the product.)
Related Products: Offering related products on the product page is a great idea for you as your customers can look at your other products. Who knows, they may like them and decide purchase.
Bold Keywords: Bolding keyword is extremely important as it shows search engines that particular keywords are more significant for you.
LSI: LSI stands for Latent Semantic Indexing and it decides the words, sentences and phrases that are related in the content of a document. Search engines are using LSI as search analysis. Here’s an example: if you are searching for the term badminton, search engines must choose which websites and documents are more relevant to your term and display them in the search results.
15. Search engine Friendly Navigation Structure:
To make your eCommerce website SEO friendly, it is imperative that your site has a search-engine friendly navigation structure so that your patrons will find it easy to navigate to different pages of your site. Navigation structure is highly important part of the search engine optimization process. If you have an easy navigation structure, search engines find it easy to index all your web pages. ECommerce merchants must give importance to the logo, sitemap, avoid image links, exceptional site navigation and more.
16. Schema.org Markup:
Schema.org gives a comprehensive set of schemas such as HTML tags and more that webmasters can easily use to markup their pages in ways that are recognized by major and popular search providers. Search engines like Google, Yahoo!, Bing and more are relying on this mark up in order to boost the display of search results. However, Schema.org makes it easy for search engines to make out two different pages with same meaning.
Through schema.org, websites can give their customers huge information like rates, price information, product overview, author mark detail and more. But ratings, price details and product information help customers find the details of the products and other stuff before visiting that page.
17. Social Sharing Buttons:
For eCommerce merchants, it is highly significant to have social sharing buttons on their website so that their customers can share your product and services with their friends.
Ensure to have those social sharing buttons in an ideal place on your site so that your visitors and potential customers find it easy to share information with their friends and other people. Twitter’s Tweet buttons and Facebook’s like button have gained huge popularity in the market. Use social sharing buttons on your website to improve brand awareness.
18. Google Analytics to Track:
For monitoring and tracking your website’s effectiveness, Google Analytics can be a useful tool that works remarkably well. It doesn’t matter whether you have a big or a small business, Google Analytics is very useful, as it offers statistics on the number of visitors to your site. You can also get full information about the number of visitors, information related to page views and more. The best thing about this tool is that it’s completely free of charge and works really well for small and big companies.
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