Second Life creator Linden Lab is hard at work creating its next virtual world, "Project Sansar" - a virtual reality platform that aims to "democratize VR as a creative medium."

Slated for release in 2016, Sansar is being pitched as a new virtual reality world that will "empower people to create, share, and monetize their own multi-user, interactive virtual experiences."

A small group of initial creators have already been invited to wander Linden Lab's new virtual reality space, with the developer hoping to welcome additional creators in the weeks and months ahead. 

Clearly unafraid of ramping up the pressure on his own team, Linden Lab CEO, Ebbe Altberg, has described Sansar as the "WordPress" of VR experiences. 

“We want to lower the barrier of entry for VR experience creation,” said Altberg.

“Project Sansar will do for virtual experiences what WordPress has done for the Web: empower a broad range of people to create with professional quality and reach global audiences. 

"[We want to] extend the value of VR to a wide variety of use-cases — from gaming and entertainment to education, architecture, art, community-building, business meetings, healthcare, conferences, training, and more.”