4 min read

Superbloom, Founded by Former EA and Dots Developers, Raises $3 Million To Build Modernized Lifestyle Mobile Games For Women

$3 million rasied for new studio making "modernized lifestyle mobile games for women".
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]


7:15AM PST embargo lift

April 5, 2022 — Superbloom, a game studio focused on building modernized lifestyle mobile games for women, today announced a $3 million seed round led by BITKRAFT Ventures with participation from 1Up Ventures and Joakim Achrén Syndicate. The capital will be used to assemble the core team of designers and engineers in order to develop the studio’s first title.  


Founded by Emily Yim and Ksusha Zito, the Superbloom team has over two decades of experience working at major mobile gaming publishers and studios, such as Dots, Glu, EA, Zynga, and New York Times. Bringing together their deep understanding of the audience and market for lifestyle and casual mobile games, the team will initially develop titles with unique lifestyle content niche that hasn’t been gamified yet, ranging from crafting to tablescaping. The studio is on a mission to create elevated lifestyle games and tap into the diverse interests of women while bringing meaningful social connections that enrich players' lives. Superbloom plans to innovate its games with a creator economy and social connections that mirror real-life interactions.


“Lifestyle gaming, which has powered some massive exits, is experiencing an evolution which will be largely ushered in by introducing fresh and relevant gameplay to the largely underserved female audience. We are excited to support a dynamic female founder duo with deep genre knowledge and the triple threat of design, tech, and live ops expertise,” said Faye Maidment, Associate at BITKRAFT Ventures.


“Women deserve games that are designed with their interests in mind. Although the core demographic of lifestyle games are largely millennial and gen x women, the same demographic isn’t seen in the makeup of the studios. We plan to use our strengths as a female-founded team, and lean into new trends in the lifestyle space to create elevated games that focus on the diverse interests of women and build a community around our audience,” commented Emily Yim

CEO and Co-founder of Superbloom. 


Superbloom’s culture is built around open collaboration, honest respectful communication, and intentional inclusivity. The studio is focused on creating a team that embodies both the qualities of a curious self-starter and an empathetic team player. Superbloom plans to hire up to 12 more people in the next 18 months to continue its product roadmap.


For more information regarding the open roles at Superbloom, please visit the Careers page. 


About Superbloom

Superbloom is a remote-first, lifestyle mobile game studio founded by two female gaming veterans who previously held leadership roles at EA, Glu, New York Times, and Dots. With the recent hire of a Lead 3D Artist from Ubisoft, the Superbloom team has started to explore and test the concept of the studio’s first title that’s inspired by the real-life hobbies of women. The company is headquartered in New York and the team is distributed between the United States and Europe. 


About BITKRAFT Ventures


BITKRAFT Ventures is a leading investment platform for gaming and Web3 globally, and has been the most active gaming venture capital firm and lead investor in 2020 and 2021, according to research from InvestGame and Drake Star Partners. Founded by industry pioneer Jens Hilgers, BITKRAFT serves a worldwide network that spans many of the industry’s forward-thinking startups and founders—including former executives from the likes of Activision Blizzard, Riot Games, Epic Games, Google, and Apple who are working to build and operate the virtual worlds and economies of the future. BITKRAFT operates five venture funds with a total of over $570M in assets under management and has over 80 companies in its global portfolio as of January 2022. 


BITKRAFT’s experienced international team works closely with exceptional entrepreneurs to create significant value through early candid partnerships, unique domain experience, entrepreneurial history, and a global ecosystem of strategic partners.

Find out more about how BITKRAFT and its portfolio companies are pushing the boundaries of Synthetic Reality® by visiting

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