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Rewarded gCommerce is fueling better player retention and game monetization – with just one transaction earning more than 5 months of advertising

October 26, 2022

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Scuti |

NEW YORK, NY – October 26, 2022 – Scuti, the premier rewarded gCommerce marketplace, launched the first in a series of blogs – written by its team of veterans from the games industry – who have worked with Epic, Blizzard, Zynga, Microsoft Games, EA, THQ and the IAB. 

The first blog “Looking to Monetize Your Game? Intrusive Advertising Isn’t Working Anymore”, went live today, Oct. 13th , and tackles the challenges of optimizing game monetization, with experts warning game makers about intrusive advertising practices.  Scuti aims for the newly launched blog series to be a key resource all game makers.

 “Acquiring new users is hard and expensive enough,” said Nicholas Longano, CEO of Scuti. “Game developers should really consider a monetization strategy that doesn't interrupt gameplay, but rather, enhances the players experience. gCommerce is the next evolution of game monetization, and when connected to rewards for players, can fuel the entire game ecosystem.  Just as brands support social media, streaming, TV and sports industries, so too can gCommerce and rewarded ads fuel the entire video game industry.”  

Longano knows a little about advertising, as he was one of the first pioneers of the practice with Massive, which engineered in-game advertising almost 20 years ago.  But the industry has not evolved much, and while other mediums execute advertising in innocuous ways, most game makers are still using outdated practices, losing players, and foregoing steady, reliable incomes.

Platforms like Scuti can generate more revenue from just one transaction by a player than five months of ads to a single player. Estimates provided by Scuti suggest every game maker can generate an additional $14 per player every month from use of their gCommerce platform—while retaining all existing revenue streams.

Rewarded gCommerce brings a new reliable revenue stream to every game, and the rewards players earn for shopping, can actually convert more players to purchase in-game items. It doesn’t matter if a game is free-to-play or premium, as everybody shops, and if they can purchase the same product they would have bought elsewhere, from their game, and then be rewarded for that purchase, it’s a huge win for everyone.

By providing players with choices, game makers can elevate their earnings and actually retain better than ever before…after-all, everyone loves rewards, and rewards are the most effective loyalty and retention drivers.

For more information, contact [email protected].

Scuti is the pioneer in rewarded gCommerce, accessed through video games and metaverses connected to the Scuti Network. Scuti’s marketplace provides players direct access to curated products, promotional offers, and exciting rewards, which can be redeemed for in-game virtual items, exchanged for native currency, or to purchase any physical goods in the Scuti catalog.  

Scuti was built by video game industry veterans from Blizzard, Epic, Zynga, EA and Microsoft Games Studio and is a portfolio company of Fasanara Capital group investment house. Fasanara Capital is a boutique alternative asset manager offering access to various inventive multi-asset capacity-constrained niche products. The fund manages approximately $3.0 billion in assets.

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