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Metacore Games acquires animation studio Piñata

The acquisition of Piñata levels up the mobile game company’s creative storytelling and increases in-house capabilities for high-quality marketing production.

October 16, 2023

2 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Metacore | Mobile game Merge Mansion developer Metacore Games has acquired animation and illustration studio PinataHEL Oy, by purchasing 100% of Piñata’s shares.


Piñata has operated for 15 years as an illustration and animation studio, serving global brands in the fields of gaming, advertising and entertainment. They have developed their offering from single illustrations to full creative storytelling concepts and production.   


Metacore has worked closely with Piñata since launching their first game, Merge Mansion, in 2020. The acquisition positions Metacore, one of Europe's fastest-growing mobile game companies, increasingly as a game studio creating entertainment with great stories.


”Traditionally, mobile games have been apps on your phone. Our mission is to create entertainment with our games but also with our marketing and community building. Piñata brings us not only animation skills and capabilities, but creative storytelling both for our games and marketing,” Metacore’s CEO Mika Tammenkoski says. 


“Piñata is our highly valued, long-term partner and is already an integral part of our marketing. Teaming up will benefit both parties.”


“Piñata has grown from visual producer to a creative storytelling partner. We have been involved in creating the story of Merge Mansion from the beginning and now we have the opportunity to deepen the collaboration with future new games, too. Together we will create a better future of mobile game storytelling,” Co-founder of Piñata Sari Tani comments.


The deal price and details are not publicly shared.


Metacore's first mobile game Merge Mansion is a story-driven game, known for its strong narrative and captivating ads. Last week Metacore shared that Merge Mansion had surpassed 50 million downloads and announced the company’s expansion to Berlin



Katariina Juvonen, Communications Lead 

[email protected] 


About Piñata

Piñata is an animation and illustration studio based in Helsinki, with an exceptional team of illustrators, animators and VFX professionals. The studio provides creative, world-class visual solutions to customers, including global brands from gaming, marketing and entertainment. Piñata’s work is characterized by inspiring pre-production work, applying a mix of skills and techniques ranging from traditional drawing and 2D animation to fully fledged 3D photorealism. 


About Metacore

Metacore is a games company, headquartered in Helsinki, building a portfolio of global hit mobile games. Launched in 2020, the studio’s first global hit game Merge Mansion already has over 50 million players. Metacore is one of the fastest growing game companies in Europe, with EUR 129 million in revenue in 2022 and a team of 180 professionals. The company has raised EUR 180 million in funding from Supercell and is one of their portfolio companies.

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