informa
2 MIN READ
Press Release

KRAFTON, INC. UNVEILS VIRTUAL INFLUENCER ANA AND PROVIDES A SNAPSHOT OF FUTURE CONTENT

Developed with hyperrealism technology, ANA takes her first steps into the world with her very own YouTube channel and a tease of what’s to come
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

 
AMSTERDAM, NETHERLANDS - Aug. 15, 2022
- With KRAFTON, Inc. seeking to expand its areas of business beyond gaming, the company has previously unveiled images of its first virtual human, ANA, in June. As a follow-up to her introduction, KRAFTON has officially revealed more details around what’s next for its virtual denizen. Starting today, viewers can get a sneak peek inside her daily life with the launch of ANA’s YouTube channel and Instagram Account.  
 
As a virtual influencer, ANA has many hobbies, which include gaming, music, dancing, and fashion. In addition to these interests, her largest motivating factor is spreading joy and happiness through music and entertainment. ANA is more than what meets the eye though, as she wields unexpected powers. With the release of her initial photos, curious viewers may have noticed a green crystal ring on her finger. The ring itself allows her to teleport to different locations and interact with the world in various ways. In addition to never having to worry about traffic, ANA is also the owner of a “FIZZ” bubble gun, which gives her the ability to raise the mood and feelings of everybody around her.
 
Developed at KRAFTON, ANA was created using hyperrealism and deep learning technology. With the launch of her new YouTube and Instagram channels, ANA aims to continuously post new and engaging content, while also working on her own original song and music video. For assets and the latest information on ANA and KRAFTON, please visit the KRAFTON Press Site.

# # #

About KRAFTON, Inc.

KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studio, Bluehole Studio, Striking Distance Studios, RisingWings, and Dreamotion, each with its own unique expertise.

KRAFTON is responsible for premier entertainment properties including PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit https://www.krafton.com.

Latest Jobs

Manticore Games

San Mateo, California
8.23.22
Senior Software Engineer - Mobile

Sony PlayStation

San Diego, California
6.23.22
Sr. Online Programmer

The Walt Disney Company

Glendale, California
8.1.22
Associate Marketing Manager - Walt Disney Games

Insomniac Games

Burbank, California
8.26.22
Accessibility Design Researcher
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more