informa
3 min read
Press Release

KRAFTON, INC. BEGINS DEVELOPMENT ON A NEW GAME BASED ON  THE BIRD THAT DRINKS TEARS FANTASY NOVEL

The company launches a project website, reveals new concept art and ramps up recruitment efforts for global talent
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]


AMSTERDAM, NETHERLANDS. - Aug. 5, 2022 - KRAFTON, Inc. today announced it has begun active development on an untitled game project based on the popular Korean fantasy novel, The Bird The Drinks Tears. KRAFTON recently launched the game’s official website as it ramps up its efforts to recruit top global talent to help it realize its ambitious vision. Additionally, new game concept work and lore details were revealed to further illustrate the project’s overall visual identity and tone.
 
The Bird That Drinks Tears is a novel series that was created and written by Yeong-do Lee, who is widely acknowledged as the pioneer of the Korean fantasy genre. As one of the best-selling fantasy authors in Korea with millions of copies sold, Mr. Lee is an exceptionally imaginative writer who builds elaborate worlds and fills them with complex characters.
 
As originally announced in 2021, KRAFTON recruited Hollywood talent and concept artist, Iain McCaig, to help bring the novel to life. Mr. McCaig is a renowned concept artist who has been involved in early character visualizations for Star Wars characters, in addition to his work on many other blockbuster film franchises, such as The Avengers, Harry Potter and Terminator. His creative work will serve as the visual direction for this project. With the launch of the game’s official website, new concept art featuring key novel characters and environments has been revealed. Fans of The Bird That Drinks Tears will recognize unique interpretations of the novel’s four distinct character races, including  Human, Rekkon, Tokebi and Nhaga.  
 
To deliver the best experience possible, KRAFTON is aggressively recruiting the world’s top development talent to help create the game. For those interested in joining the project’s development team or would like to learn more about the game and The Bird That Drinks Tears, please visit https://unannouncedproject.krafton.com/. For more information about KRAFTON, please visit https://krafton.com/en/. For assets, please visit the KRAFTON Press Site.
 

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About KRAFTON, Inc.
KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds and 5minlab, each with its own unique expertise.
 
KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit https://www.krafton.com.

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