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Introducing Carrieverse’s Brand Ambassador – Lee Do-hyun

Lee Do-hyun (The Glory) happy to act as brand ambassador for Asian market.

June 9, 2023

2 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Carrieverse |

  • Targeting the Asian market with Lee Do-hyun of ‘The Glory’ and ‘The Good Bad Mother’

  • Accelerating the Pre-registration for the social game, ‘Carrieverse’

Carrieverse Co., Ltd. has announced the selection of Lee Do-hyun as a brand ambassador for ‘Carrieverse’. A social game set in Dream Town, ‘Carrieverse’ brings reality to your fingertips with the start of its pre-registration at the end of May.
 

Lee Do-hyun was most recently introduced to the masses through his role as ‘Joo Yeo Jeong’, a character with a bright appearance that seemed to hide a brooding pain in ‘The Glory’. He has also been receiving favorable reviews as ‘Choi Kang-ho’, a prosecutor who becomes a 5-year old child after an accident in ‘The Good Bad Mother’, which is currently a show on Netflix that is popular among the Southeast Asia demographic. With over 8 million followers on Instagram, he is currently one of the most popular actors among Generation Z in Asia.
 

A representative of Carrieverse Co., Ltd. stated that, “He was cast because of his pure liveliness that comes across on various shows is similar to the reality and journey that we are trying to portray within Carrieverse.”
 

The production of the advertising campaign is currently being carried out by ‘Dolphiners Films’, which is one of the most notable advertising production companies in Korea at the moment. ‘Dolphiners Films’, which has garnered attention with groundbreaking advertisements, leads the way in advertising through its solid story-telling concepts and creative ads that make the consumer want more. It is through this collaboration with Dolphiner Films, that ‘Carrieverse’ will look to gain the momentum needed to break into the Asian and global markets.
 

The collaborative commercial with Lee Do-hyun and Dolphiner Films is scheduled to be released in June.
 

Video Link : https://youtu.be/wrp83coSzKk

Store Page : https://play.google.com/store/apps/details?id=com.carrieverse.carriepark

Pre-registration : http://www.carrieverse.io

Official Discord : https://discord.gg/carrieversegame

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