informa
4 min read
Press Release

HAEGIN’s “Play Together” to hold party for “BROWN DAY”, LINE FRIENDS ’s popular characters

'Brown Day' here to celebrate all things mud-coloured.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]


“BROWN! Happy Birthday!” Celebrate BROWN DAY with various content updates
Complete special missions like playing catch and hide-and-seek to earn event coins!
Play Together “HAPPY BROWN DAY!” fireworks will take place this August 8th


Seoul, South Korea – July. 29th, 2022 Mobile game company, Haegin (CEO Young-il Lee), has announced that it will be joining hands with global creative studio LINE FRIENDS to celebrate “BROWN DAY”, the birthday of world-famous character, “BROWN” in its mobile casual social network game “Play Together”.
 
Within “Play Together”, where the first virtual LINE FRIEND’s store is located, numerous entertainment and engagement programs have been arranged to celebrate BROWN’s birthday, also known as “BROWN DAY”. Through strategic partnerships formed last year between Haegin and LINE FRIENDS, the LINE FRIENDS virtual store was launched within Play Together.
 
Firstly, the LINE FRIENDS virtual store located in Kaia Island Plaza will have new NPCs “Aiden” and “Ruby” dispatched to help accommodate the “BROWN DAY” event. During the event period, the store will be renovated In the concept of “BROWN”, and users can obtain the event coin, “BROWN Coin”, through special missions such as Find the Real BROWN!, Catch, Hide-and-Seek, Catch Atlantic Salmon, OX Quiz, and much more. The collected event coins can then be exchanged for special “BROWN DAY” products including BROWN Birthday Cake, BROWN Birthday Floor Table, Party Food Showcase, BROWN Birthday Car, and BROWN Birthday Pajama.
 
On August 8, 00:00, the day of BROWN’s birthday, “HAPPY BROWN DAY!” will begin along with a grand fireworks festival. The fireworks countdown will start 30 minutes prior, and will be displayed on the electronic display of the Kaia Island Plaza Game Center. When it reaches zero, the plaza will be filled with grand fireworks and flowers. The “BROWN DAY” fireworks will also be held on August 9th and 10th so that more users can enjoy the show.
 
In addition, new items of LINE FRIENDS's characters, “BROWN” and “SALLY”, will be available after the global update on July 29. The store will feature kindergarten-concept items such as Kindergarten Costumes, Kids Desk, Kids Chair, Bulletin Board, and Toys. It will also offer a variety of virtual store experiences including Theater, Slide, O-Train, and Trampoline Playground experiences.
 
For more information on this fun Metaverse playground “Play Together”, please visit the official forum (https://cafe.naver.com/playtogethergame ) or the official Facebook page (https://www.facebook.com/PlayTogetherGame ). (End)

ABOUT PLAY TOGETHER.
PLAY TOGETHER is a multiplayer casual social-network title where players can enjoy everything they want. The game provides an interesting life-like experience that fans of casual and sandbox genres may be familiar to, with an addition of various content and unique interactions. The game allows players to progress freely in a non-linear fashion. Players can customize their characters and houses by purchasing various items and socialize with their global friends without borders. Since worldwide release in April 2021, PLAY TOGETHER placed in the 1st at Top free games chart on the App Store and Google Play in Taiwan and Vietnam. The game is currently available in all countries except China in 12 languages.
 
Follow Us
Download PLAY TOGETHER on the App Store and Google Play.
Check out issues on PLAY TOGETHER official Facebook, Instagram, and Discord.
 
ABOUT HAEGIN
HAEGIN is a developer of mobile games based in Seoul, South Korea. Led by 20-year industry veteran Youngil Lee, a founding member of Com2uS Corp. well-known for the global hit RPG Summoners War, HAEGIN has received substantial investments from the Storm Ventures Fund, Tencent, and other key investors in the game industry. Since founding in 2017, HAEGIN has grown to include over 100 people who work passionately to create uniquely entertaining games that players from all over the world can enjoy. Its first title, Homerun Clash is a fresh take on the arcade-style home run derby genre with more than 5 million downloads and is currently the 13th and 17th highest grossing sports game on Google Play and the App Store respectively. After successful debut of futuristic close-quarter action title Overdox and multiplayer golf brawl title Extreme Golf, HAEGIN launched their latest casual social-network title Play Together on April 2021. The company is planning to utilize its expertise in developing global hits to expand its lineup in the future, including sports game, RPG, and more.
 
Press Contract
Hyunjin Bae
HAEGIN | Business Development Team / PR
+82-10-4484-8473
[email protected]

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more