British Esports Association announces strategic partnership with Bett 2022

Author: British eSports Association

London, November 15, 2021 | British Esports is proud to announce its collaboration with Bett 2022, which will bring esports into the world’s biggest EdTech show.
Bett is the global community for education technology, and Bett is the biggest annual Edtech event across the globe. 

The upcoming show will be taking place in London from the 19th - 21st January 2022 at the ExCeL Centre. 

The event will have a dedicated esports feature, where British Esports is working in association with Bett to curate Esports @ Bett’ - which is the first dedicated feature of its kind at any Edtech show across the globe. 

Alongside this, they will be involved in panels to show the positive impact esports can have on young people. Daily Rocket League matches will also take place between British Esports Student Champs participants throughout the event. 

This strategic partnership will allow for further esports integration into the education sector, and give educators the chance to explore possibilities for their students. On top of this, the feature will also highlight the importance of digital skills, and how esports is the starting point. 

The esports feature will be in a prime position on the show floor - of which visitors can get hands-on with some gaming setups, and speak to industry professionals. 

In the run up to to the event, British Esports will also create regular online content for the Bett Esports Hub. This content will be education-focused, and further develop the importance of esports for global educators. 

Elliot Bond, British Esports’ Head of Broadcast and Events, said: “We are proud to be representing the esports industry in the incredible Bett show this year. It's a huge opportunity for those interested in gaming to learn how education and esports can be brought together to inspire and motivate young people.”

Registrations are now open for the event for Bett 2022, and further information on this can be found on their website. 

About British Esports


The British Esports Association is a not-for-profit organisation established in 2016 to support and promote esports in the UK.

As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports and is not a governing body.

The Association helps educate the masses – including parents, teachers, media and government – around what esports is and what its benefits are. Its three goals are to Promote, Improve and Inspire.
www.britishesports.org