3 min read
Press Release

Ali-A’s global talent show, uTure, sees final three contestants Ahrcéus, Mikeeey and BBelle facing off for the win

The penultimate episode of the $100K talent show hosted by the gaming creator superstar airs on Saturday, August 6 at 6pm BST exclusively on YouTube
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

London, UK | August 4, 2022 - Created by YouTube gaming creator Ali-A and sponsored by YouTube, the global talent show uTure will be coming to a grand close with the final three contenders battling it out in a variety game extravaganza on Saturday, August 6 at 6pm BST. On Saturday August 13, Ali-A will announce the winner of uTure who is destined to become the face of the next generation of gaming content creators.

uTure is a global talent show to find the next generation of YouTube gaming creators. Each week, contestants step up to hilarious yet unprecedented challenges in various games such as Fortnite, Fall Guys, and Rocket League. Judged by some of the world’s biggest YouTube creators such as DanTDM, Loserfruit, and Mythpat, the lowest scoring contestants are then up for elimination, but fans can vote via to keep their favourite contestant in the show each week. 

The last trial facing the finalists will involve unforeseen challenges in a variety of games where they need to show their skills in a multiple of formats including YouTube Shorts, a collaboration with a previously eliminated uTure contestant, and a free choice option to showcase their own content creator style. Our three finalists are:

BBelle - US | Bringing high energy to the table, BBelle’s content focuses on capturing humor, stylizing over-the-top moments in matches ranging from Valorant to Fall Guys. Her peppy personality is infectious and her audience is always in for a high ride!

Ahrcéus - PH | For 11 years, Bahrain resident Ahrcéus has been a passionate content creator wanting to make the world smile in each and every video he makes. Balancing creative flair and humor with exceptional editing, his viewers are in for a treat.

Mikeeey - US | With a main focus for brightening up people’s day, Mikeeey’s content is highly amusing and bolstered by his editing style. He loves to express his sense of humor and help inspire others that their goals in life are possible.

You can watch tune in for the final battle in the penultimate episode of uTure on Saturday, August 6 at 6pm BST on YouTube here.

Stay up to date with the uTure Show on,, and watch it exclusively on

About uTure 

uTure is a brand new global talent show which aims to find the next generation of gaming content creators. Judged by more than 10 of the world’s biggest YouTube gaming content creators, contestants will compete in a series of challenges until one wins the $100,000 cash prize. The uTure show is just the beginning, uTure will support rising talent around the world and help unite a global youth community. For more information, please visit 

About YouTube 

Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company. 

About YouTube Shorts 

YouTube Shorts is a short-form video experience right on YouTube, for anyone who wants to shoot short, catchy videos using nothing but their mobile phones. First launched in 2020 in India as a beta, YouTube Shorts is now available in hundreds of markets internationally including the UK. As of December 2021, Shorts have accumulated over 5T views globally.

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