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AGEIA PhysX SDK for PLAYSTATION®3, Optimized for Cell Processor, to be Available on March 31st

Multithreaded AGEIA PhysX SDK Version 2.4 Offers Fully Parallelized Performance on PLAYSTATION®3
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

MOUNTAIN VIEW, Calif. - March 21, 2006 - AGEIATM Technologies, Inc., the pioneer in hardware-accelerated physics for games, today announced that the latest version of AGEIA PhysXTM SDK version 2.4 will become available to registered PLAYSTATION3 game content developers on March 31, 2006.

The AGEIA PhysX SDK is highly recognized for its extensive physics functionality and multithreading capabilities, which are uniquely suited for the multicore architecture of the Cell processor adopted on PLAYSTATION3. The latest AGEIA PhysX SDK version 2.4 is optimized for the Cell processor, adding mind-blowing physics action to the high-definition graphics of PLAYSTATION3 titles.

In the 2.4 release, several components of the AGEIA PhysX pipeline have been offloaded from the PPU of the PLAYSTATION3 to the SPUs; developers can fully control the component deployment. This has resulted in a 50% reduction in maximum PPU load, leaving more room for game code and smooth frame rates.

"Real-time physical simulation is the new frontier in computer entertainment, and the PLAYSTATION3 will lead the way with the help of AGEIA PhysX technology," said Dominic Mallinson, Vice President of US R&D for Sony Computer Entertainment Inc. "Our collaboration with AGEIA will provide PLAYSTATION3 developers with another powerful tool enabling the creation of amazingly rich and realistic interactive entertainment."

"The debut of the PLAYSTATION 3 is one of the most anticipated launches in the history of games, and we're extremely pleased that AGEIA PhysX technology will be a part of it," said Manju Hegde, founder and CEO of AGEIA. "With AGEIA PhysX technology available for PLAYSTATION3, PLAYSTATION3 content creators will have the tools they need to create a new era in action-packed, physics-enabled games."

About AGEIA

AGEIATM Technologies, Inc., is the pioneer of hardware-accelerated physics for PC games and has developed the world's first dedicated physics processor, the AGEIA PhysX processor. The AGEIA PhysX processor powers massive and pervasive real-time interactive worlds that for the first time obey the laws of classical physics. AGEIA provides a world-class cross platform software development kit to simplify advanced physics programming for the PhysX processor, as well next-generation gaming consoles. AGEIA is changing the face of gaming by working with more than sixty leading developers and publishers to deliver the next generation of physically immersive entertainment. The company, headquartered in Mountain View, Calif., is privately-held. For more information visit http://www.ageia.com.

*AGEIA and PhysX are trademarks of AGEIA Technologies, Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other products are trademarks of their respective companies.

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