Following the departure of Sony PR head Dave Karraker
, the company has announced that former Sega marketing VP Scott Steinberg will be taking up the newly created role of its North American product marketing vice president.
Sony says Steinberg will report to its senior VP of marketing and the PlayStation Network, Peter Dille, and will be responsible for all PlayStation hardware, software and channel marketing on his October 1st start date.
Steinberg joins the company from his marketing VP role at Sega of America, and has previously worked in marketing for companies such as Roxio/Napster, Liquid Audio, Eidos Interactive and Crystal Dynamics.
According to Sony's release, Steinberg had previously worked at Sega during the Genesis era evaluating development and licensed properties, and was at Roxio during the company's re-launch of Napster as a legal digital music service.
Said Dille, "We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA. Scott has an ideal blend of experience in digital entertainment and content delivery as well as a proven track record for strategic innovation and implementation within this industry. He will be a critical component for the success of our marketing efforts across the PlayStation brand moving forward."