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Sega Gives Canadian Distribution To Hip Interactive
Hip Interactive has been named the exclusive Canadian distributor of Sega video games.
1 Min Read
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The agreement between the two companies gives Hip's wholly owned division, SJS Group, responsibility for all Sega distribution in the country. The deal will reportedly generate approximately $15 to $20 million of revenue for Hip in this fiscal year. Hip has been a Sega partner before, distributing brands like Sonic and Sega Sports. Going forward, Sega and SJS will embark upon a major advertising campaign, which will include television and other media across Canada.
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