Global media research company Screen Digest has announced its acquisition of U.S. home entertainment market analyst Adams Media Research, to be finalized by the end of October for an undisclosed amount of cash and Screen Digest stock.
The two companies attest to a long-running, successful working relationship providing industry data to their clients, and following the merger, Screen Digest will expand its research field to cover other sectors including TV, cinema, games, mobile, and broadband.
As a whole unit, the new company will launch several new research services. The first of those, Global Media Intelligence (GMI), is a new online service specifically for media-focused institutional investors, which covers TV, motion pictures, video games, mobile media, home entertainment and broadband media, tracking more than 300 companies in 50 countries.
Adams Media Research will continue to operate from its Carmel, CA offices, and will maintain publication of its monthly "Hollywood Aftermarket" newsletter and an expanding range of management reports and projection models.
Allen Hardy, Screen Digest's managing director, commented, “This is a hugely significant deal for both companies at a crucial time in the sector. Media players across the world are experiencing changes of seismic proportions and we now offer more expertise, more data, and broader geographic coverage to assist them in running their businesses than anyone else.”