informa
News

Nintendo Begins WiiWare Game Demo Trial Program

Hoping to stimulate WiiWare game sales, Nintendo is beginning a trial program offering digital demos for a small number of downloadable Wii titles, company CEO Satoru Iwata has announced.
Hoping to stimulate downloadable Wii game sales, Nintendo is beginning a trial program offering downloadable demos for a small number of WiiWare titles, company CEO Satoru Iwata said in an investor Q&A. The program will begin later this month, according to an IGN report on the financial results briefing. Iwata acknowledged that the overall market for WiiWare and DSiWare, Nintendo's digital distribution services for its Wii and Nintendo DSi consoles respectively, is relatively small, and game demos might serve to introduce new customers to the service. That admission vaguely corroborates research by Gamasutra publisher Simon Carless, which estimates that across the low-, mid-, and high-end sales tiers, WiiWare games on average sell fewer units than their Xbox Live Arcade and PlayStation Network counterparts. While the median 40 percent of Xbox Live Arcade games are projected to sell between 50,000 and 100,000 units, and the median 40 percent of PlayStation Network games are projected to sell between 35,000 and 75,000 units, the overall majority -- 60 percent -- of WiiWare games are projected at 5,000 to 20,000 units. Iwata believes that current WiiWare consumers already know what games they plan to purchase before they enter the online store; he indicated demos are only one possible route to a solution, and may not be the correct answer. By contrast, Microsoft and Sony have been considerably more aggressive about including more integrated advertising for XBLA and PSN offerings throughout their consoles' front ends. There was no indication as to whether Nintendo has committed to broadening demo availability, or when such a move would take place.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more