informa
/
News

Google Lively To Shut Down In December

Calling it a bet that hasn't paid off, Google is shutting down its Lively embeddable virtual world just about four months after it was first announced, aiming to "prioritize our resources and focus more on our core search, ads and apps business."
Google is shutting down its Lively embeddable virtual world just about four months after it was first announced, aiming to prioritize its core business. Revealed in July, Google's Lively allows users to embed virtual rooms inside web pages, decorate them with graphic objects, and create avatars to interact with friends inside the rooms. "We launched Lively in Google Labs because we wanted users to be able to interact with their friends and express themselves online in new ways," reads a post on Google's official blog. A brief statement on the Lively homepage states simply: "After careful consideration, we have decided to shut down Lively." "We will shut down Lively on December 31, 2008. Embedded rooms in blogs and other web pages will continue to show an image, but users will no longer be able to enter Lively rooms and interact." Originally, the service had also incorporated a planned API that would eventually allow users to embed games into Lively. "Google has always been supportive of this kind of experimentation because we believe it's the best way to create groundbreaking products that make a difference to people's lives," says the post on Google's blog. "But we've also always accepted that when you take these kinds of risks not every bet is going to pay off. That's why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we've decided to shut Lively down at the end of the year." According to Google, all of the project's staff will be relocated to other projects. The move is apparently motivated by the company's need to "prioritize our resources and focus more on our core search, ads and apps business."

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more