informa
2 min read
article

Star Wars: The Old Republic Is EA's Biggest Spend In History

Electronic Arts is spending more money bringing BioWare's MMO Star Wars: The Old Republic to market than it's ever spent on any title in history -- CFO Eric Brown explains why he feels it's worth it.
Electronic Arts is spending more money on the development of Star Wars: The Old Republic MMO than it's ever spent on any game in its history. "It is the largest R&D project EA has ever undertaken in terms of total dollars that we expect to spend bringing the title to market," said chief financial officer Eric Brown at Janney Capital Markets' 2010 Consumer Conference, as listened in on by Gamasutra. And an investment of that kind means a project that will take time -- the BioWare-developed Star Wars MMO won't see release before March 2011: "We're not expecting it to ship in fiscal 2010, nor have we given a specific ship date thereafter," said Brown. "We're intentionally being nonspecific on the ship date." But EA feels it can spare no expense because of all the factors favoring The Old Republic's success. "In the past, for MMOs, the type of fiction that has resonated most broadly is fiction based on swords and knights and sorcery, et cetera," Brown explained. "Star Wars is analogous to that -- instead of the swords, you have the lightsabers; instead of the knights you have the Jedi -- we think it's a fiction that does very well, we think it's a fiction that spans the decades," Brown added, pointing out that most if not all of the conference's attendees were likely to be familiar with the property. "We think it has very broad appeal," he said. And EA believes the project couldn't be in any better hands: "BioWare is one of the highest-rated studios in terms of quality overall," Brown says, adding that Mass Effect 2, with a Metacritic score of 96 and among the third-highest overall on the aggregator, "is the highest-quality title EA ever released." With a strong property, an enormous investment and the right studio, EA thinks it's found the project that should take top billing in its MMO strategy -- "our principal investment and commitment vis a vis the MMO space," says Brown. As for Warhammer, it has "a couple hundred thousand subscribers to date," according to Brown. "But the Star Wars MMO does indeed represent our primary emphasis vis a vis this category."

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more