Zynga Reaches 70 Million Unique Monthly Players

Author: by Staff

Social game developer Zynga says it now reaches 34 million unique players per day and 70 million unique players each month with its games, which include major hits FarmVille and Mafia Wars. And in terms of what it calls "monthly active users" -- one player of two different Zynga games counts as two monthly active users -- the company's base has grown from 30 million in April of this year to the current count of 129 million, or 330 percent growth in six months. Much of that success is due to Facebook, where Zynga says it operates four of the top ten games, including the top two, a claim backed up by data from Facebook tracking firm AppData. Said Zynga founder and CEO Mark Pincus of the statistics, "While it is still early in social gaming, the success of our games with the user community underscores the sheer size and potential of this new movement which will finally let fun become the biggest way people interact."