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Xbox Live Gets Diamond Loyalty Card

According to information newly available on Microsoft's official website, the company is <a href="http://www.xbox.com/en-US/live/features/perkscard.htm">launching the Xbo...

Simon Carless, Blogger

December 22, 2005

1 Min Read

According to information newly available on Microsoft's official website, the company is launching the Xbox Live Diamond Card, a real-life 'perks' card that is available to all gamers who have signed up for at least one year of Xbox Live Gold. The card is personalized with the player's Xbox Live gamertag, and allows for discounts at a number of retailers, including Etnies, Hollywood Video, Quiznos Sub and Sam Goody. Microsoft's website describes this card as "an unprecedented merger of your entertainment activities, online and off", and the loyalty card is obviously intended to further make an Xbox Live purchase 'physical' by providing a credit card-style real-life object to map to your virtual Xbox Live account, and to provide extra value to those who have already signed up to Xbox Live. Though Microsoft had not officially announced the card as of press time, it was already possible to sign up to receive the card via the official Xbox Live Diamond website.

About the Author(s)

Simon Carless


Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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