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Women make up over half of players for mobile MOBA Honour of Kings

Despite belonging to a genre typically favored by male players, Tencent’s most profitable mobile game is mostly played by women.

Alissa McAloon, Publisher

August 1, 2017

1 Min Read

Despite belonging to a genre typically favored by male players, Tencent’s massively popular mobile game is mostly played by women.

A report assembled by Bloomberg dives into the numbers for a handful of MOBAs, including Tencent's Honour of Kings, to examine what slice of each game's player base is comprised of women. While the report doesn't offer developers a fool-proof way to make a game appeal to both men and women, it does offer an interesting glance at the gender ratios behind different "hardcore" games and genres.

According to that info, Tencent’s mobile MOBA Honour of Kings boasts a player base made up of 54 percent women. Overall, the game is played by over 200 million people and has its biggest following the China. 

On the other hand, Bloomberg reports that women only make up as much as a third of players for most “hardcore” games, which it defines as MOBAs and first-person shooters on both console and PC. Of those, League of Legends is the has the second highest women-to-men ratio after Honour of Kings with 35 percent.

As for what exactly attracted 108 million women to the Honour of Kings battlefield, Tencent hasn’t officially commented. But analysts speaking to to Bloomberg believe that the surge of female players could be thanks to anything from Honour of Kings' more accessible and social take on the MOBA structure to an overall shift in video game trends.

About the Author(s)

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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