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April 20, 2005
1 Min Read
Online game publisher WildTangent has announced that it has partnered with 24/7 Real Media, an interactive marketing and technology firm, to implement 24/7 Real Media's Open AdStream ad management system across the WildTangent Games Network. The first downloadable game to feature this new technology, Snowboard Super Jam, will put two prominent international brands, Jeep and Oakley, in the game. Jeep and Oakley will take advantage of dynamic in-game billboards, and the sponsors will also receive premium product placement in the game -- for example, game characters will be equipped with the latest Oakley goggles. Robert Tas, senior vice president of technology and media at 24/7 Real Media, commented: "In-game advertising and product placements have become a powerful vehicle for marketers trying to reach the growing casual gaming segment of the market, one of the most appealing demographics for marketers today. Our Open AdStream technology will help WildTangent increase the revenue generated by its downloadable games, and deliver relevant results to its marketing partners, while enhancing the realism of its games."
About the Author(s)
Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.
He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.
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