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Walt Disney Internet Group Acquires Minds Eye

The Walt Disney Internet Group has announced that it has acquired former console and current 'TV gaming' developer Minds Eye Productions, which are based in Milton Keynes...

Simon Carless, Blogger

June 9, 2005

1 Min Read

The Walt Disney Internet Group has announced that it has acquired former console and current 'TV gaming' developer Minds Eye Productions, which are based in Milton Keynes, England. Financial terms of the deal were not disclosed. Minds Eye has previously developed PC games such as Stratego and Thomas The Tank Engine, as well as console titles including quirky puzzle game Sheep and Empire Interactive-published license Starsky & Hutch. However, the company's more than 20 employyes have recently been concentrating on the interactive TV game market, particularly the UK-based Sky Active platform, which allows users of satellite TV boxes to play video games for a small fee. Disney launched a 'Disney Channel Play' service in 2004 in the UK, and Minds Eye produced many of the games available on the service, including Timon and Pumbaa's Bug Blast, Finding Nemo and Kim Possible: Robot Frenzy, leading to Disney's decision to acquire the developer outright. Mark Handler, executive vice president and managing director, Walt Disney Internet Group, International, commented: "Interactive TV gaming is a growing and exciting market, and Minds Eye is the leading UK developer. This acquisition allows us to build on our successful Disney branded iTV game service and shows our commitment to this market. We already have a great portfolio of interactive assets in Europe, and Minds Eye is a natural fit with our activities."

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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