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January 14, 2011
1 Min Read
Viximo, which operates a platform distributing social games and apps beyond Facebook, has added LOLapps' Ravenwood Fair, Casual Collective's Backyard Monsters, and Game Insight's Resort World to its offerings. Reaching more than 100 million users with its network, Viximo specializes in distributing titles to social network partners like BlackPlanet, Quepasa, IMVU, and Bebo. Most recently, the firm added CafeMom and MyYearBook to its partner network. LOLapps in particular has an extra incentive to join a platform like Viximo, as Facebook recently punished the developer for its involvement in a user privacy scandal, temporarily restricting access to communication channels (e.g. invites) for its apps on the social network. Ravenwood Fair was only slightly affected by the ban and has picked up almost 5 million monthly active users on Facebook. Backyard Monsters currently has 3.2 million monthly players, while Resort World has an audience of 3 million monthly users. With these three additions, Viximo now has a total of 20 games and apps in its catalog. The company's other developer partners include MobScience, Frosma, Omgpop, IGG, Playtaki, Synapse Games, and Playrix Entertainment. "Viximo's gaming partners have a unique opportunity to reach new audiences, be ahead of the curve in discovery and management of their diversification strategies," says Viximo CEO Dale Strang. "We are excited to add hot titles such as Ravenwood Fair, Backyard Monsters, and Resort World to our platform."
About the Author(s)
Eric Caoili currently serves as a news editor for Gamasutra, and has helmed numerous other UBM Techweb Game Network sites all now long-dead, including GameSetWatch. He is also co-editor for beloved handheld gaming blog Tiny Cartridge, and has contributed to Joystiq, Winamp, GamePro, and 4 Color Rebellion.
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