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According to CFO Richard Bressler, officials at Viacom are currently investigating new ways to make money from the video games industry, primarily through advertising in ...

David Jenkins, Blogger

June 18, 2004

1 Min Read

According to CFO Richard Bressler, officials at Viacom are currently investigating new ways to make money from the video games industry, primarily through advertising in games. A drop in young male viewers of prime time television last summer was largely attributed to video games and shortly thereafter Activision signed a deal with Nielsen Entertainment to provide advertisers with better information on the effectiveness of advertising in games. Viacom, meanwhile, tried to sell off parts of Simon & Schuster Interactive last September, saying it considered it nonessential. Officials deny it is considering re-entering the market as a major publisher. Source: Reuters

About the Author(s)

David Jenkins

Blogger

David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.

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