Viacom Looks To Add Advertising To Games

According to CFO Richard Bressler, officials at Viacom are currently investigating new ways to make money from the video games industry, primarily through advertising in games. A drop in young male viewers of prime time television last summer was largely attributed to video games and shortly thereafter Activision signed a deal with Nielsen Entertainment to provide advertisers with better information on the effectiveness of advertising in games. Viacom, meanwhile, tried to sell off parts of Simon & Schuster Interactive last September, saying it considered it nonessential. Officials deny it is considering re-entering the market as a major publisher. Source: Reuters