Universal Interactive Acquires Videogame Rights to “The Hulk”

The license agreement enables Universal Interactive to build a video game franchise based on The Incredible Hulk, who first appeared in comic books in 1962. “The Incredible Hulk is a classic entertainment franchise that provides innumerable creative possibilities to explore,” said Jim Wilson, president of Universal Interactive. “UI is looking forward to creating video games that convey all the excitement of The Incredible Hulk and push the envelope on gameplay mechanics.”