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TDK Mediactive Launches New Publishing Label
TDK Mediactive today rolled out a new publishing imprint, called "TDK Impulse".
1 Min Read
![](https://eu-images.contentstack.com/v3/assets/blt740a130ae3c5d529/bltba62518415cda0e2/652fe6ddbc479f8697ef691f/default-cubic.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
According to the company, the division will focus on games that have broad consumer appeal and a low price point, hopefully making them "impulse" purchases. The label's first game, Shrek Treasure Hunt for the PlayStation, also begins shipping today.
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