Super-Ego Games Readies Next-Gen Launch

Representatives from Super-Ego Games have formally announced the studio's first foray into the "next-generation arena" with plans to release yet-unannounced titles that it says will 'redefine the industry' with a 'unique approach to interactive narrative.' Thus far the developer has worked with Mattel and Activision to create Barbie Diaries for the PC, but the company is currently working on its own 'flagship original IP' that it says will be releases on "multiple media platforms" and will feature "carefully conceived storylines and lifelike, fully interactive characters." The title is expected to be released in the fall of this year, hoping to capitalize on the company's founding principle of "creating 'games with character' with its proprietary engine. The company is headed by CEO Bob Welch, formerly executive producer at Atari, with experience on games such as Rollercoaster Tycoon 3, Act of War, Sid Meier's Pirates, Civilization, Risk, and Atari Anthology. Welch also formerly worked at Hasbo Interactive on titles such as Zapper, Axis and Allies, Atari PurePlay, and Clue. Company co-founder and president Greg Easley founded developer Bottle Rocket and has developed online products for clients including ESPN, HBO, Major League Baseball, Electronic Arts and MTV before selling the company to digital television company ACTV. Finally, Super-Ego's Bo Lasater previously worked as designer and programmer at multi-media developer Morgan Interactive, where he "oversaw strategic initiatives in outsourcing and new art and animation techniques," and helped found Fort Point Partners and application and infrastructure management system company Totality. Said Welch of the company, "We want our products to extend the reach of interactive entertainment beyond the core gamer and into the mainstream. Our goal is to create games with engaging characters and storylines that appeal to mass audiences, while taking advantage of next-gen technology. We know, and our market research has proven, that both casual game players and traditional gamers are looking for something new, accessible and enjoyable."