Sorrent And Macrospace Rename To Glu Mobile

Representatives from new mobile entertainment company Glu Mobile have officially unveiled the company’s new brand at the BREW 2005 Conference taking place this week. The new company is formed from existing U.S. developer and publisher Sorrent and British studio Macrospace, which originally combined in December 2004 when Sorrent acquired Macrospace. The newly combined company is based in San Mateo, California and has offices in London and Singapore. It creates and sells not just mobile games, but also ringtones, screen saver, wallpaper and information services. Glu has also signed licensing deals with companies including Atari, Cartoon Network, Fox Sports, Nickelodeon, PopCap Games and 20th Century Fox. Popular Glu mobile titles include DRIV3R, Deer Hunter and Mark Ecko's Getting Up: Mobile from Atari; titles from Cartoon Network, Adult Swim and Celador International, creator of Who Wants To Be A Millionaire?; casual titles Zuma and AstroPop from PopCap Games; and original titles such as Ancient Empires, Daily Puzzle, Fatal Force and Blackjack Hustler. "Glu Mobile is the culmination of two world-class publishers coming together under a single global identity. The rebrand of Sorrent and Macrospace will go a long way to reaffirm the loyalty of existing partners and customers while helping to attract new ones," said Greg Ballard, president and CEO of Glu Mobile. "The mobile entertainment market has evolved tremendously in the past few years, yet it's still early in consumer adoption and understanding, making the time right to launch a new brand. The creation and extension of a single brand that resonates with consumers supports our goal of becoming the leading developer and publisher of mobile entertainment worldwide."