Sony Promotes Shuhei Yoshida To Former Harrison Role

Officials from Sony Computer Entertainment Inc. (SCEI) have announced that Shuhei Yoshida will take over as president of Sony Computer Entertainment Worldwide Studios (SCE WWS) from today – the role recently vacated by now Infogrames president Phil Harrison. Yoshida was previous senior vice president of the U.S. studios arm of SCE WWS and joined SCEI in 1993 as one of the initial group responsible for establishing the PlayStation business within Sony. He was appointed producer of the product development department in April 1996 and joined SCEI as vice president of product development in April 2000. He was promoted to senior vice president of SCE WWS’ U.S. studios in February 2007. “SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader,” said Kazuo Hirai, president and group CEO of SCEI. “Under the leadership of Yoshida, who has proven track record in managing creative talent," he concluded, "SCE WWS will accelerate the software development for the PlayStation 3 and PSP platforms and vigorously expand the gaming market.”