Sponsored By

In an interview with The Irish Times, Sony Computer Entertainment Ireland managing director Niall O'Hanrahan has adopted a more unassuming tone than many recent Sony exec...

David Jenkins, Blogger

June 7, 2006

1 Min Read

In an interview with The Irish Times, Sony Computer Entertainment Ireland managing director Niall O'Hanrahan has adopted a more unassuming tone than many recent Sony executives, indicating that "We would never say we cannot fail". O’Hanrahan admitted that Sony faces serious competition in the next generation console race and that the PlayStation 3 is not guaranteed to be the market leader. "We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us," he suggested. His comments were not necessarily directed at the Xbox 360 or Wii, though, with O’Hanrahan indicating that the resurgence in PC gaming seen at the recent E3 expo and the increasing popularity of mobile media players could also pose a serious threat to Sony’s domination of the video games marketplace.

About the Author(s)

David Jenkins

Blogger

David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like