Social Dev Zynga Reaches 100M Unique Monthly Users

Zynga, developer of mega-successful social game FarmVille, says it has reached a major user milestone, with more than 100 million unique users playing its online games every month. A million of those players spend money on virtual goods each month. Despite that figure only representing 1 percent of users, Zynga says such spending comprises 90 percent of its revenue. The company also says it has tallied 200 million monthly active users, a figure that counts the same user across multiple games as multiple users. FarmVille, the Facebook-based farm simulation game, launched in June and has reached a user base of 65 million -- 26 million of whom play the game on a daily basis, according to Zynga. The studio has launched a standalone website, FarmVille.com, that hosts the game and hooks into players' existing Facebook accounts. Zynga's latest titles, Cafe World and FishVille, have grown relatively quickly, reaching 9 million daily users and 6 million daily users respectively. "Our games continue to delight and connect players as they immerse themselves in their worlds of farming, fishing or running a restaurant," said Zynga CEO Mark Pincus. "With the popularity of virtual goods today, we are in the early stages of a new economy that could grow and shape the future of the Web."