Sega to Partner with BBI to Sell European Dreamcast Inventories

Bigben Interactive, a French distributor of computer accessories and software, and its subsidiaries will be responsible for selling Dreamcast consoles, software, and peripherals in Britain, France, Germany, Belgium, and the Netherlands. Sega's move comes as part of its renewed focus on their software business and recent departure from the hardware market with the cessation of Dreamcast production.