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November 14, 2005
1 Min Read
Sega of America has announced that e-commerce company Digital River has signed a deal to manage the online sale and delivery of select Sega PC game titles. These games will be available for purchase from Sega's website, plus hundreds of online retail, content and portal sites in the Digital River oneNetwork online sales channel. Based on the e-commerce agreement, Digital River built and recently launched Sega's online store, featuring games such as Virtua Fighter, Eastside Hockey Manager 2005 and The House of the Dead. This move shows the increasing importance of digital delivery to the PC game retail market, as also evidenced by Electronic Arts' recent announcement of its digital game delivery system. Select Sega games, including The House of the Dead 2 and Virtua Squad 1 and 2, among others, also will be available for sale and download through Digital River's oneNetwork online sales channel. oneNetwork offers Digital River clients the opportunity to generate increased visibility and incremental sales for their products through indirect sales programs. "Online distribution presents growth opportunities for Sega and we are poised to bring leading-edge games into that channel," said Chris Olson, director of Web for Sega of America, Inc. "Digital River's oneNetwork will allow us to quickly and easily expose our games to a very large audience of consumers that shop on popular, high-traffic online retail sites."
About the Author(s)
Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.
He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.
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