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Sega Appoints EA, Disney, Lego Vet As Marketing VP

Sega of America has announced that it has named Sean Ratcliffe vice president of marketing, a 15 year veteran of the industry with former roles at Disney Interactive, Lego Interactive and EA Europe, where he worked as worldwide franchise director for _H

Mathew Kumar

March 12, 2008

1 Min Read

Sega of America has announced that it has named Sean Ratcliffe vice president of marketing. Ratcliffe is a 15 year veteran of the industry, including stints at Disney Interactive Studios, Lego Interactive and EA Europe, including time as worldwide franchise director for Harry Potter & The Sorcerer’s Stone. Ratcliffe is to serve as a “key member of Sega of America’s senior management team” and is to oversee product marketing, advertising and public relations, reporting directly to Simon Jeffery, president and COO of Sega of America in his position managing Sega of America’s marketing group. Ratcliffe most recent position was the marketing director for the Europe, Middle East and Africa region of Disney Interactive Studios, where he launched titles including The Chronicles of Narnia: The Lion, The Witch, and the Wardrobe, Pirates of the Caribbean: At World’s End, original IP Spectrobes, and Turok (published by Touchstone.) Previously, Ratcliffe spent eight years with Electronic Arts Europe which included serving as the European marketing director and the worldwide franchise director for Harry Potter & The Sorcerer’s Stone. “Sean’s impressive accomplishments include managing the worldwide launch of hit titles like Harry Potter & The Sorcerer’s Stone, the multi-million unit-seller, as well as playing a key role in Disney Interactive’s impressive market share growth,” said Jeffery. “These achievements, coupled with his proven ability to work on a worldwide scale, make Sean a fantastic asset at a global company like Sega.”

About the Author(s)

Mathew Kumar

Blogger

Mathew Kumar is a graduate of Computer Games Technology at the University of Paisley, Scotland, and is now a freelance journalist in Toronto, Canada.

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