SCEE To Open New Polish Subsidiary

Sony Computer Entertainment Europe has announced the formation of Sony Computer Entertainment Polska, dedicated to supporting the development of the PlayStation business in the Polish market. Set to open April 1, 2008, the new wholly-owned subsidiary commences what SCEE calls a "new focus" on the Eastern European markets, from the Czech Republic to Russia. The subsidiary, to be based in Warsaw, will manage the PlayStation portfolio of game systems and software titles throughout Poland. The company also announced a Polish online storefront for the PlayStation Network. Marcin Ziobrowski, who has been designated general manager of the new subsidiary, said the studio would also focus on extending Polish localization of PS3 titles, something SCEE has already been doing with PS2 and PSP titles. "Our commitment to the Polish games market is clear," Ziobrowski said. Hal Bame, SCEE sales and marketing manager for Central and Eastern Europe, said, "Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland, and there are a number of very prominent and successful Polish retailers who are helping to invigorate the gaming market. Without a doubt, Poland is currently the powerhouse of growth in the games market in Central Europe, and SCEE’s formation of a wholly owned subsidiary in Warsaw will give even greater momentum to what is already a terrific success story."