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Rod Humble New Head Of The Sims Label

Electronic Arts has promoted Rod Humble to executive vice president and the new head of The Sims label. Former leader Nancy Smith will manage “special projects” for the label, before taking on a new, but so far unspecified, executive role at EA.

David Jenkins

October 8, 2008

1 Min Read

EA has promoted Rod Humble to executive vice president and the new head of The Sims label, with responsibility for all forthcoming label releases, including The Sims 3. Humble has worked at EA, on The Sims label, since 2004. He was previously vice president of product development for Sony Online Entertainment, heading the studio for massively multiplayer online game EverQuest. Previous The Sims lead Nancy Smith will still manage “special projects” for the label, before beginning a new, so far unspecified, executive role at EA. “Like Nancy Smith before him, Rod Humble has demonstrated strong leadership in defining EA’s The Sims brand as a stand-alone product label. Rod has great creative instincts, uncompromising quality standards, a deep connection with the player community, and most of all, the respect of the team he works with,” said John Riccitiello, CEO of EA. “The Sims label creates original entertainment experiences which are unique in the way they bring culture, interactivity and creativity together,” commented Humble. “It is a privilege to lead The Sims label team as we look forward to new ways of surprising and delighting customers in this rapid growth time for interactive entertainment of all kinds.”

About the Author(s)

David Jenkins

Blogger

David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.

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