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responDESIGN, the publisher of exergame Yourself!Fitness, has announced a promotional partnership with US McDonald's restaurants, in which four exclusive Yourself!...

Simon Carless, Blogger

April 19, 2006

1 Min Read

responDESIGN, the publisher of exergame Yourself!Fitness, has announced a promotional partnership with US McDonald's restaurants, in which four exclusive Yourself!Fitness DVDs will be available nationwide (April 25 - May 22, 2006) at McDonald's with the introduction of the new Go Active! Happy Meal for Adults. Similar to the retail version of Yourself!Fitness for the PlayStation 2, Xbox, and PC, but essentially a multi-choice non-interactive version of the game workout, the DVDs will allow users to customize their workouts by selecting difficulty levels and incorporating exercise equipment. The DVDs will be offered in both English and Spanish. The DVDs will feature Maya, the Yourself!Fitness virtual personal trainer, and offer fifteen-minute workouts. Each will focus on a specific program: Yoga, for relaxation and rejuvenation; Cardio, for burning calories and boosting metabolism; Core, for strengthening the abs and spine; and Strength, for toning and tightening. "It is our hope that customers collect all four DVDs to benefit from a complete workout program. McDonald's believes that the partnership with responDESIGN is in direct alignment with our commitment to encouraging food-energy balance that began with the introduction of our first Go Active! Happy Meal for Adults in 2003," said Bill Lamar, Chief Marketing Officer, McDonald's USA. "responDESIGN was founded to deliver the best in health and fitness guidance to everyone through the Yourself!Fitness virtual personal trainer, Maya. The partnership with McDonald's is a giant step in this direction," said Phin Barnes, Chief Executive Officer and Co-Founder, responDESIGN.

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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