Sponsored By

Report: Shares in The9 Slide on WoW License Rumors

The9, currently the Chinese operator for Blizzard's massively popular MMO World of Warcraft, has reportedly lost the license to host the game, leading to a drop in share prices.

Kris Graft, Contributor

April 15, 2009

1 Min Read

Chinese online game operator The9 has lost the license to host Activision Blizzard's World of Warcraft in the region, according to multiple reports in the Chinese media. The news reports caused The9's shares to drop $2.45, or more than 18 percent, to $10.77 in morning trading on the Nasdaq. China business publication JLM Pacific Epoch cited Chinese language reports of an internal company letter from The9 president Xiaowei Chen, which indicated that fellow Chinese online game company NetEase had won the WoW contract. NetEase and Blizzard already have a close business relationship. The two companies announced a deal in August 2008 that will have NetEase distributing the upcoming Blizzard RTS StarCraft II in China. Chen's letter said WoW would transfer to an unnamed company that entered a joint venture with Blizzard in August, leading to the implication that NetEase will soon be taking over WoW duties in the region. The letter also reportedly said the new WoW operator offered to pay $22 million for servers and hardware that cost The9 $73 million. The new operator would pay $1 million to obtain The9's WoW staff. Chen reportedly stated The9 would not make any layoffs. The9's current contract expires on June 8. Gamasutra has contacted Blizzard for confirmation and will update with any comment we receive.

About the Author(s)

Kris Graft


Kris Graft is publisher at Game Developer.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like