Daily news, dev blogs, and stories from Game Developer straight to your inbox
June 15, 2006
1 Min Read
According to an article in British trade paper MCV, leading UK video games store GAME is to amend its current returns policy for software, which has come under increasing criticism from publishers for being too lenient. The current policy allows a customer to return a game within ten days as long as the packaging is complete, but regardless of whether it has been opened or used. Many UK publishers have claimed that customers are abusing the system and essentially treating it as a free rental service – buying games without having any intention of keeping them beyond the initial ten days. According to MCV, GAME will now place its own seal on game packaging, and will refuse to exchange or refund any item if the seal is broken. If the seal is intact, though, the chain will offer to refund the game within the twenty-eight day returns limit common to most other British retail stores. GAME itself, which has 700 owned and franchised stores in Europe, and opened 23 stores in the UK and 81 in Continental European markets during the year, saw profits fall from £20.0 million ($35.8m) to just £8.4 million ($15.0m) in the twelve months ending January 31st, 2006, so may be interested in stopping any potential revenue loss through this returns method.
About the Author(s)
David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.
You May Also Like
Exploring the 2024 State of the Game Industry report - Game Developer Podcast ep. 39Feb 2, 2024
Phantom inspiration and the ethical auteur with Xalavier Nelson Jr.Dec 8, 2023
Designing Killer Queen: from playground experiment to modern arcade sensationOct 18, 2023
Rod Humble and King Choi illustrate the ambition of Life By YouSep 22, 2023
Get daily news, dev blogs, and stories from Game Developer straight to your inbox
Subscribe to Game Developer Newsletters to stay caught up with the latest news, design insights, marketing tips, and more